Flipkart Annual Big Billion Days
As anticipated earlier, leading shopping portal Flipkart will hold its mega bonus bonanza titled as Big Billion Day in the month of October. As reported by Livemint, this is an annual shopping festival which is taking place from 2nd October to 6th October 2016.
Flipkart had launched this awesome sale in the year 2014. Since then this event has been a sensation among the online buyers. It is expecting to increase the buying experience to a different level. They have added more products to offer to the customers.
Flipkart has been working really hard for this event had made several changes to it organization structure and its business model. And the moment of truth is fast approaching. The event could be seen as a result of all the hardships that it has gone through in the last few months.
Flipkart is facing a healthy competition from Amazon and Snapdeal. As these rivals are also having similar and greater promotions that can make the customer’s mind switch to another online portal.
Amazon has now brought great products and the delivery channels are rapidly increasing along with the sales. According to a survey, Amazon now holds a record of selling more than 42 million products a month.
During this event, the customer can expect to get deep discounts on a wide range of products including Home appliances, Mobile devices, clothes, and many others.
One of the interesting features that are different to its earlier sales is that Flipkart is offering EMI scheme and exchange offers to electronics items. They have tied up with SBI bank for the credit and BPL for one of the electronic goods suppliers.
They are also anticipating higher sales during this period and they believe in making an impact on the buyers. The advertisements are going to get viral on social media, Newspapers, and digital hoardings all around the corners of the Metropolitan cities of India. We hope that this year Flipkart will set a comeback in the Indian E-commerce Industry with the upcoming exciting month during the Big Billion Sale.
As the festival season is fast approaching, the competition has also increased. The e-commerce players including Snapdeal and Amazon are also eyeing the buyer’s money during the same time. All the sellers are trying to lure their customers with different offers and discounts. The customers are now having a lot of options to choose from. Only time will tell what the outcome of this event holds for the players.
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