FoodPanda Set To Capture Market Share: Offers Huge Discount
There are two words which make everybody happy and excited any moment – ‘Food’ & ‘Discounts’. It can put a big smile on any individual, and make their tummies growl in hunger just by hearing the term. As much as the name suggests, FoodPanda has been the ultimate food delivery site for every food fighters. Known for its great service with an unlimited selection of food varieties, FoodPanda has been serving its loyal customers for years without fail.
Much recently, FoodPanda has announced their strategy to take over the food world and capture the market share by offering huge discounts on all the food menus. According to sources, the company aims to get as many orders and users as possible and take on other big labels such as Swiggy, UberEats and Zomato. They are offering unbelievably attractive discounts on all the food orders around the country. They also plan to gain new users and customers by offering huge discounts of up to 70% off on the first three orders as well as cash backs. Apart from that, they are also offering free delivery services along with the huge discounts.
E-wallet users like Phonepe, Mobikwik, Lazypay, and Paytm can also avail the attractive deals and offers along with amazing cash backs. Card users of SBI, HDFC, ICICI and Citibank can also avail the discounts offered respectively.
One can enjoy the delicacies like chicken biryani, mutton kebabs, chicken tikka and many more with as cheap as ₹49 and ₹109! And if you have a sweet tooth, the dessert section will be heaven for you as you can enjoy it with a crazy deal starting from just ₹1! Foodpanda further plans to expand the business from the current 50 cities to 100 cities. They have been investing money on the discounts on restaurant owners in hopes to become the market leader in the near future. As stated by a restaurant owner, FoodPanda pays them in full even when the discount on the food menu ranges from 25%-60% from the restaurant’s usual 10% off.
However, there have been numerous indifferent responses from various sources regarding the company’s bold steps. Some disagree with the strategy of the company by stating that it is an incorrect way to build brand loyalty and may hamper the reputation of the restaurants because of the difference in the quality of food and price.