Netflix to Test its New ₹250 Mobile Plan in India
Netflix is all set to test its new mobile plan exclusively in India which just costs Rs 250 only. Yes, you heard that right. Well, the Netflix mobile plan will cost half of what the currently available basic plan costs in India. According to the Economic Times, the new Netflix mobile plan will allow subscribers to watch standard definition (SD) content on one mobile or tablet screen.
The company stated “We are always looking for ways to make Netflix more enjoyable and accessible. We will be testing different options in select countries where members can, for example, watch Netflix on their mobile device for a lower price and subscribe in shorter increments of time. Not everyone will see these options and we may never roll out these specific plans beyond the tests.”
Netflix Plans in India
Presently, Netflix offers three plans in India to be specific, starting from Rs 500 per month which is the Basic plan. This plan does not include HD or Ultra HD support, but it allows the users to watch on one screen, either on mobile or on laptop or TV.
The Standard plan of Netflix costs Rs 650 which offers the users with HD support and allows them to watch on two screens. The Premium plan on the other hand which costs Rs 800 per month offers HD, ultra HD and allows up to four screens.
The new 250 plan introduced by Netflix does not offer the users with HD or Ultra HD support. Also, the users will only be able to use only one screen, i.e., either on mobile or on a tablet.
What’s With Netflix’s 250 Plan?
The CEO of Netflix, Reed Hastings made it clear that he will not be reducing prices for the Indian market, although he expects to acquire 100 million subscribers from the country. In an interview with the Reuters, he said “It got misunderstood as a decision that we are going to have lower prices in India, which is not something we are particularly contemplating. It’s true that if you are trying to get to a billion households, that probably wouldn’t work. But if you are focused on English-language, English-entertainment households, there is a much higher income.”
India being a developing country, Netflix certainly seems costly for most of the users. The competitors of Netflix which include Hotstar offers its users with the Rs 999 plan per year and Rs 199 plan per month which covers all the Indian shows and movies and most importantly Cricket too. Apart from Hotstar, Amazon Prime Video costs Rs 129 a month which includes priority deliveries from Amazon and access to Amazon Music as well. ZEE5 costs Rs 99 per month and ALTBalaji cost Rs 100 for three months. Nevertheless, Netflix is immensely successful in having a market share of 6% in India and is ranked number eight in the list of streaming services after Hotstar and Jio TV.
Netflix continues to face cut-throat competition from the other streaming platforms in the country. But it will definitely be exciting to keep a track of Netflix to see if they manage to gain enough audience attraction for its new mobile plan in India.