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Paytm Launches A New App In The E-commerce

Sushant Deshpande

    Paytm Mall

On the heels of announcing the launch of “Paytm Bank”, it now has launched a new app titled Paytm Mall in the E-commerce segment to increase its reach to the customers. This is a new move made by the company to diversify and capture the E-commerce market on a larger scale.

The new app from Paytm has all the products related to furniture, fashion, and electronics. Apart from having a great range of products, it also provides enticing Paytm Cashback offers and other instant discounts to all the Paytm users.

There is no much difference in the Paytm’s wallet app and the new Mall app. All the features of the Paytm app are available in the new Mall app. On Monday, Paytm announced that it has over 200 million wallets and hence it is greatly helpful for the new transactions to concentrate entirely on the new app.

Paytm’s collaboration with the leading Chines E-commerce player Alibaba has resulted in a $200 million worth funds. Paytm had already decided to have two separate categories with the Paytm and Paytm payment bank. With the launch of the Paytm Mall app, the company is focussing on capturing the E-commerce industry in a broad way.

The unique thing about the new mall app is that it will have a mixture of Mall and Bazaar. There will be certified sellers trading on their mobile app. There are over 17 centres of Paytm malls in India. The sellers on the "mall app" will get a great courier network of more than 40 courier partners helping them to increase their reach among the customers.

The Vice President of Paytm, Mr Saurabh Vashishtha said, “The launch of the Paytm mall is a new landmark for us and we are on the verge of becoming the only preferred E-commerce brand for the Indian consumers. The main objective of launching the app is to offer the customers with a pleasant shopping experience by offering them products of quality brands and certified sellers”.

The Paytm mall is now available for all the Android users. The iOS users must have to wait until the iOS version of the app launches. There is also an updated version of this app titled as “Paytm Seller App” available for Android users.

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