Pepperfry.com India’s biggest furniture online marketplace and is based at Mumbai. It is famous for its widely differentiated product range and offers over 6, 50,000 products across various categories like home décor, furniture, kitchen & dining and others. It is a relatively new startup founded by Ashish Shah (ex head of eBay Motors) and Ambareesh Murty (a former eBay Country Manager) that started operations on January 3, 2012. Pepperfry is largely a “Managed Marketplace”, which provides an ideal platform for medium and small merchants and business artisans. The website has over 1000 merchant partners, and has its service orientation to customers across India.