All About the Big Billion Day
Every year is a ‘Big Hit’ for both Flipkart and its loyal customers, especially at this time of the year. In fact, the carnival gets bigger and overwhelming as each year comes by and it is no doubt that we always fail to refrain ourselves from the interests and the urge to splurge our money because of all the exciting deals and offers. This is plausibly the only time of the year where everybody gets charged and look forward to. While we excitedly wait for the D-day to arrive, here are some of the interesting facts about the 2018’s BBD (Big Billion Day) which you might wanna know:
Firstly, The BBD Sale event is held every year from October 10th-14th on account of the Navratri festival. Both Flipkart and the customers spend lakhs or even crores of rupees on investments and shopping during this time of the year. Thus, like any other year, the e-commerce beast, yet again, has announced that this year’s BBD will be the biggest sale event ever to be held by welcoming us with the catchphrase, “Ab India Hoga budget se mukt (Now India will be free of budget constraints)” by the ‘face of BBD’ Bollywood Megastar, Amitabh Bachchan.
Along with that, they also shared their plans on going bold with the sales strategy this year by splashing on investments and forging exclusive collaborations with the biggest names in business and entertainment industries. A-listed Bollywood stars like Deepika Padukone, Ranbir Kapoor, Shraddha Kapoor and Diljit Dosanjh, also lands in the 20-second ad spots promoting the upcoming carnival sale. Other notable faces include Virat Kohli, M.S Dhoni, Sachin Tendulkar, Sourav Ganguly, Sunil Chhetri, Saina Nehwal, Prosenjit, Tamanna Bhatia, Rannvijay Singh, Yash and director Mahesh Manjrekar. According to the media, the estimated celebrity endorsement splash that the company might have spent is ₹20-₹40 crore, which rounds up to an overall ₹300 crore media expenditure.
The company further revealed the plans on adding numerous in-house merchandises to their private labels brands like MarQ, Perfect Homes, and SmartBuy, ahead of the carnival sales. They will also offer a ‘No Cost EMI’ option through debit/credit card, including full mobile protection package under minimal cost and gift cards. They further revealed to have collaborated with the HDFC bank and Mastercard, offering the exclusive customers with an instant 10% discounts on purchasing any products with their debit/credit cards and other stunning discounts and offers.
Additionally, they have also introduced the ‘Special Credit Line’ where users can take credits up to ₹60,000 based on the previous shopping history and credit score. Flipkart Plus Users can also enjoy the special offer of letting them access the deals three hours prior than the non-plus users.
Lastly, the Big Billion Day is set to offer 120 ‘crazy deals’ in 120 hours within the five days period, which means, users will receive one crazy deal per hour!