Leading Travel portal Yatra which recently launched their app has now started to focus on Tier II and Tier III cities as their targeted customers. They have named this as “Yatra Mini”. The travellers from these areas prefer to travel by bus and train; therefore, Yatra is focussed more towards the bus and train services.
As per the recent studies, there has been a tremendous growth in the mobile usability from these rural India and this is fairly untapped when it comes to mobile internet sector. Yatra, therefore, has made all the right moves to tap this market.
The move comes close to the heel of its rival ClearTrip which had recently celebrated its 10th Anniversary and had launched a new app targeting the local market.
As a part of this strategy, Yatra focussed on building the app in many Indian languages including Bangla,Tamil, Gujarati,Urdu, Punjabi, apart from Hindi and English. This would enable the travellers who are unfamiliar with English and Hindi by booking the orders by selecting the language they are more comfortable.
Yatra has also focussed its effort on making the app as lightweight as possible because it understands that the users from these sectors are most likely using a basic smartphone which might not support any complicated or a heavier app.
The app has made a sincere effort to address all the important questions that a user might be having including the booking confirmation, cancellation, travel date, bus number, driver’s name etc. One of the interesting features of the app is that it also has the option to send the ticket via SMS.
The customers can now expect a similar move from other players in the industry including Clear trip, Travel Guru, Expedia, and much more.