Exploring the Best Toothpastes in India

Last Updated on 12th September, 2022  • Athul Ambadi   • 13 Minute Read


The importance of a toothpaste need not be described again and again because we all know that we start our day by brushing our teeth. Due to that, getting hold of good toothpaste is more than just a requirement. So we decided to help you out with names of a few products and brands that are known to bring about some of the best toothpaste in the market. These brands, along with their top products, have not only been in the business for years but have also helped our teeth shine.

Considering the impact of advertisements, you are bound to know some of these brands. However, a detailed look cannot be achieved in a matter of 1 minute. So leave everything else aside and move ahead to explore the world of toothpastes.

ColgateColgate Total Whole Mouth Health ToothpasteCheck OfferFull Review
Close upClose up Ever Fresh ToothpasteCheck OfferFull Review
PepsodentPepsodent Germicheck Whole Mouth ToothpasteCheck OfferFull Review
ColgateColgate MaxFresh Red Gel Toothpaste with MentholCheck OfferFull Review
SensodyneSensodyne Sensitivity Relief ToothpasteCheck OfferFull Review
HimalayaHimalaya Herbals Complete Care ToothpasteCheck OfferFull Review
DaburDabur Meswak Fluoride Free Herbal ToothpasteCheck OfferFull Review
ColgateColgate Charcoal Clean ToothpasteCheck OfferFull Review
DaburDabur Red Ayurvedic ToothpasteCheck OfferFull Review
BiotiqueBiotique Complete Care Clove & Tulsi ToothpasteCheck OfferFull Review
HealthvitHealthvit Activated Charcoal ToothpasteCheck OfferFull Review
ParodontaxParodontax Ultra Clean ToothpasteCheck OfferFull Review
ColgateColgate Toothpaste with Amino Shakti for Strong TeethCheck OfferFull Review
AyushAyush Freshness Gel ToothpasteCheck OfferFull Review
ArataArata Natural Refreshing Toothpaste with Peppermint Cinnamon & ChamomileCheck OfferFull Review

The Best toothpastes in India

1. Colgate Total Whole Mouth Health Toothpaste

Colgate has been an iconic brand associated with toothpaste for years. It was the world’s highest-selling brand in 1999 and continues to dominate the Indian market. Their toothpaste is highly recommended by many and that panel includes dentists. And if we had to pick one of their best products, it would have to be Colgate Total Whole Mouth health Toothpaste. Not only has it been in the market for years but has also evolved to adapt itself to a fine product.

Due to that, you can rely on this toothpaste and look towards all the benefits that it has to offer.

Price - ₹. 141 (240g)


  1. Clinically Proven to be effective
  2. Highly rated antibacterial toothpaste
  3. Helps to create a protective germ-free barrier
We liked:
  • Protects enamel and gets rid of yellow stains
  • Delivers fresh breath
  • Fights cavities
We didn’t like:
  • Quite expensive when compared to other products.

2. Close up Ever Fresh Red Hot Anti Germ Gel Toothpaste

If there is one brand in India that has come close to Colgate, it has to be Close-up. As a product of Hindustan Unilever, Close-up has tried to dominate the market with its youth-centric approach, which is quite visible in all of its advertisements. And another thing that is visible in all of its advertisements is Close-up Ever Fresh Red Hot Anti Germ Gel Toothpaste. The product has been a big hit in the market and continues to offer customers what they need. It has been highly rated for being effective and you can always rely on the same.

With Close-up transforming itself into a brand that one can trust, you can look towards using this product and can be glad about the inclusion of anti-germ gel.

Price - ₹. 238 (150G)


  1. Contains active zinc mouthwash, micro shine crystals, fluoride and so on.
  2. Offers 12 hours of fresh breath
We liked:
  1. Recognised by World Dental Federation
  2. Helps you get sparkling white teeth
We didn’t like:
  1. Costs higher than other brands

3. Pepsodent Germicheck Whole Mouth Toothpaste

Apart from Close-up, Unilever has another brand of toothpaste in the form of Pepsodent. By using herbal ingredients and various other aspects, Pepsodent has managed to create an impact and one can truly consider their products. And a top product from their shelves is the Pepsodent Germicheck Whole Mouth Toothpaste. Apart from helping to prevent gum damage, the toothpaste also does a fine job in offering freshness. Due to all that, it has been approved by the FDI and that is a point you can always consider.

When it comes to usage, it is recommended that you brush your teeth with Pepsodent Germicheck twice a day.

Price - ₹.110 (150g)


  1. Clinically proven
  2. Offers a refreshing flavour
  3. Contains neem oil & clove
We liked:
  1. Helps to prevent tooth decay
  2. Activated formula backed with the power to fight germs
We didn’t like:
  1. Fails in comparisons with Colgate and Close-up

4. Colgate MaxFresh Red Gel Toothpaste with Menthol

It's hard to ignore Colgate and move past their products, especially when they are known to be some of the best toothpaste in the market. So soon after taking the top spot, Colgate is back with another product called Colgate MaxFresh Red Gel Toothpaste. It has been highly rated and is popularly known to induce a calming effect with the cool mint flavour taking over things for good. As the cooling crystals begin to take shape, you will begin to experience an instant burst of freshness that goes a long way to help you get used to the product.

Apart from that, this toothpaste can also fight cavities and delay their progress, if they are already formed.

Price - ₹. 116


  1. Offers a pleasant smell that lasts for long
  2. Available at an affordable price
  3. Good flavour
We liked:
  1. Helps to fight cavity-causing germs
  2. Contains cooling crystals that can offer relief from pain.
We didn’t like:
  1. Contains Sodium Lauryl Sulfate (SLS) which is a ‘moderate hazard’.

5. Sensodyne Sensitivity Relief Toothpaste

Sensodyne is a brand that is commonly associated with solving tooth sensitivity and that has been the focal point of their campaigns. Their products have also been recommended by top dentists as the perfect tool to fight tooth sensitivity and the Sensodyne Sensitivity Relief Toothpaste is one among them. It contains fluoride and germ-killing chemicals that can help you maintain dental hygiene. Due to that, this toothpaste is highly recommended for those wanting to gain some relief from tooth sensitivity and a ton of other problems.

Since its ingredients classify the product to be a life-long solution, you can be relieved about using it against cavity-related problems and so on.

Price - ₹.189 (100g)


  1. Long-lasting freshness
  2. Helps to block sensitivity
  3. Provides relief from pain triggers
We liked:
  1. Provides protection against cold and hot food substances
  2. Helps to create a reparative layer
We didn’t like:
  1. Expensive

6. Himalaya Herbals Complete Care Toothpaste

Himalaya Herbals Complete Care toothpaste comes from a brand that has always had a reputation for including natural ingredients like Indian gum, neem, pomegranate, false black pepper, Indian gum arabic trees and so on. With all these ingredients, they make toothpastes that can easily be termed as one of the best. Himalaya Herbals Complete Care Toothpaste is one among them as its properties and ingredients tend to be beneficial for a number of reasons. Apart from that, it also comes at a low price which acts as another benefit.

Since the toothpaste is a mix of some of the best ingredients, you can receive more benefits as you keep on using it daily.

Price - ₹.139 (150g)


  1. Contains pomegranate that is effective for its antibacterial properties.
  2. Also contains Triphala, which is effective to check gum bleeding and neem, for its anti-inflammatory properties.
We liked:
  1. A top product to combat bleeding gums
  2. Highly rated for including the best ingredients
We didn’t like:
  1. Strong taste

1. Dabur Meswak Fluoride Free Herbal Toothpaste

Dabur is another famous brand of toothpaste that has been successful in helping one achieve good dental hygiene. The Ayurvedic composition of mint, Tomar and various other herbal ingredients has been a good addition that has clearly worked for good as it brings together products like the Dabur Meswak Fluoride Free Herbal Toothpaste. The pure extracts of rare Miswak herb is a valuable addition that has made the product provide antibacterial and anti-inflammatory properties. Moreover, Dabur’s alkaloids are also known to be effective against germs and thus lead the way towards all-around protection.

With these ingredients, Dabur makes its way to the top and becomes an important toothpaste for the Indian market.

Price - ₹. 158


  1. Refreshing flavour and a clinically proven toothpaste
  2. Helps to keep your mouth fresh all-day
  3. Free of fluoride
We liked:
  1. Made of natural ingredients
  2. Helps to protect the gums
We didn’t like:
  1. The inclusion of triclosan is questionable.

7. Colgate Charcoal Clean Toothpaste

Colgate Charcoal Clean Toothpaste, like any other product from Colgate, is one among the best products that you will find in the market. It contains bamboo charcoal, sorbitol, water, whitening neem, sodium saccharin and so on. The toothpaste is also sugar-free and gluten-free that brings in benefits of its own. Moreover, it is also certified by IDA, which not only refers to the product being of great value but also indicates the fact that it truly is one of the best toothpastes  that you will find in the market.

Since it comes from Colgate, you can expect the product to deliver on all that it promises to offer.

Price - ₹. 65


  1. Contains zero waste platinum certification
  2. Offers cleaning properties with the goodness of bamboo charcoal
  3. Brings in wintergreen mint that offers fresh breath
We liked:
  1. Comes from a trustworthy brand
  2. Affordable pricing
  3. IDA certification
We didn’t like:
  1. Not many are willing to explore toothpastes with charcoal

8. Dabur Red Ayurvedic Toothpaste

We are not short of ayurvedic brands in India with several options like Himalaya and Dabur. Apart from Dabur Meswak, we also have Dabur Red which is another special product offering some special features and benefits. The ayurvedic toothpaste helps you fight various dental issues and with regular use, you can look towards achieving relief from toothache and various other benefits. As a 100% herbal fluoride-free toothpaste, it comes on board with antibacterial properties that also stand out as the main highlight.

Once you sum up all these benefits, you will be left with a product that offers great value for money and that ends up being what you wanted.

Price - ₹. 185


  1. Includes multi essence
  2. Herbal fluoride-free toothpaste
  3. Includes anti-inflammatory and antibacterial properties.
We liked:
  1. Does not contain fluoride
  2. Helps to tackle several dental issues
We didn’t like:
  1. Strong taste that may not be suitable for everyone.

9. Biotique Complete Care Clove & Tulsi Toothpaste

From anti-cavity properties to healthy gums, Biotique’s Complete Care Clove & Tulsi toothpaste is one that can certainly help you achieve dental hygiene. As a brand that makes good use of ayurvedic therapies, you can rely on their products to produce the best set of features and move ahead to meet your requirements. The inclusion of a clove-rich and tulsi formula is another great addition that has not only worked well for the product but has managed to promote the brand to compete with some of the leading names in the market.

So if you are looking for a toothpaste that brings in the goodness of Ayurveda and is made with organically pure and preservative-free formula, look no further than Biotique Complete Care Clove & Tulsi Toothpaste.

Price - ₹. 96


  1. A clinically proven product
  2. Whitens teeth naturally
  3. Helps to prevent cavities
We liked:
  1. Removes stains
  2. Keeps your breath fresh
We didn’t like:
  1. Some don’t consider the brand to be reliable

10. Healthvit Activated Charcoal Toothpaste

The growing popularity surrounding healthvit products has started to take shape for the better with top products like the Healthvit Activated Charcoal toothpaste. Not only does it contain active charcoal but also contains a host of ingredients like Sodium Saccharin, Glycerin, Calcium Carbonate, Sodium Benzoate and so on. As an active charcoal toothpaste, it comes with benefits like no other and does a fine job in helping you maintain good dental hygiene. It is also free of fluoride, sulfate and comes with AGSI Certification, HALAL India, WHO GMP Certification and so on.

With all that in hand, the product goes on to be one that you can consider and you will be glad about using it.

Price - ₹.163


  1. Free of fluoride and sulphate
  2. Contains active charcoal
  3. Highly certified product
We liked:
  1. Helps to remove bad breath, bacteria, coffee stains, wine stains and so on.
  2. Strengthens sensitive teeth
  3. Offers long last teeth whitening treatment
We didn’t like:
  1. Quite expensive when compared to other charcoal toothpastes.

11. Parodontax Ultra Clean Toothpaste

Parodontax Ultra Clean Toothpaste is clinically proven to be effective in removing plaque and that is far from being the main reason why you need to buy this product. Thanks to the kind of ingredients that it contains, it does a fine job in keeping your teeth white and fresh and also strengthens your gum. With 67% specialised mineral salts, the toothpaste moves ahead to not only remove bacteria from your teeth but also from your gum line. Due to that, it can straighten your gums and help you stay away from all kinds of diseases.

As a result, strong gums and good dental hygiene is what you can expect from this toothpaste by using it on a regular basis.

Price - ₹.104


  1. Clinically proven and effective in removing plaque
  2. Strengthens gums
  3. Keeps your mouth fresh
We liked:
  1. Offers long-lasting freshness
  2. Eliminates plaque
  3. Contains specialized minerals
We didn’t like:
  1. Does not necessarily contain a drawback

12. Colgate Toothpaste with Amino Shakti for Strong Teeth

Colgate uses a specific formula to make this toothpaste a great hit and to help it become one of the best. The use of its unique amino shakti formula, which contains arginine and an unsolvable source of fluoride and calcium, works out for the better and adds natural calcium to the mix. With those ingredients, you can expect to achieve stronger teeth and also fight decay. Due to all that, the product is equipped to reduce cavities and you can count on it just like how you rely on the brand.

The affordable pricing and the benefits that always come with Colgate toothpastes go further and make the product a big hit.

Price - ₹.182


  1. Makes your teeth 2x stronger
  2. Well-known nativity toothpaste
  3. Aminoshakti formula brings in calcium
We liked:
  1. Free from gluten and sugar
  2. Helps to reduce cavities
  3. Offers protection against tooth decay
We didn’t like:
  1. Not the best product from Colgate.

13. Ayush Freshness Gel Toothpaste

Ayush is another popular brand of toothpastes that comes up with products like the famous Ayush Freshness Gel Toothpaste. With ingredients like arimedas, cardamom, rock salt, thailam ayurvedic oil and so on, the toothpaste offers dental hygiene that includes long-lasting freshness, removing bad odour, treating gum infections and so on. The product is also available at a reasonable price which adds to the list of benefits that you are bound to receive by using this toothpaste.

Apart from that, the addition of 6 main natural ingredients goes a long way to offer health benefits and that is another factor you need to consider while purchasing this toothpaste.

Price - ₹. 80


  1. Brings in an effective anti-germ formula
  2. Contains cow ghee, cardamon, turmeric, etc.
  3. Offers freshness
We liked:
  1. Ingredients like cardamom offer fresh breath and eliminate bad odour.
  2. The inclusion of natural ingredients make it a worthy purchase
  3. Contains antioxidant properties with ingredients like cardamom.
We didn’t like:
  1. Does not contain effective drawbacks

14. Arata Natural Refreshing Toothpaste with Peppermint Cinnamon & Chamomile

This particular toothpaste from Arata is quite unique, considering all the natural ingredients that it brings into the product. From peppermint to chamomile, the brand brings in ingredients that are specifically known to be of great use in promoting a toothpaste and making it beneficial. Moreover, a 100% natural tag also gets attached to the same, which has not only made it toxic-free but has also brought forward a certification from PETA.

Due to that, the inclusion of 8 natural ingredients is certainly a big hit and the product is one of the best toothpastes in the market.

Price - ₹. 279


  1. Offers minty fresh breath
  2. 100% nature-derived
  3. Helps to prevent tooth decay
We liked:
  1. Free from harmful chemicals
  2. Certified by PETA which refers to the product being vegan and cruelty-free
  3. Toxic-free production
We didn’t like:
  1. Expensive

Your Guide to Buy the Best Toothpaste

Choosing a toothpaste with a list featuring some of the best in the market is quite easy, provided you look into other factors. Since there are different features associated with a product, a proper guide is needed to get things going. So here’s a detailed toothpaste buying guide.

  1. Ingredients

Toothpastes have different kinds of ingredients and looking into the same will help you settle down with a product that is apt for you. While looking into these ingredients, it is also important to acknowledge the ones that you prefer and ignore the rest because the product needs to suit your requirements.

  1. Expert Recommendations

One of the best ways to choose a toothpaste is to consult your dentist, who could suggest a brand based on your need. In this manner, you can be assured of getting hold of the right product and put it to good use.

  1. Taste

We all have specific interests and likes, which also translates into specific tastes. Bringing that aspect into toothpastes will help you choose a product based on how you react to using it. As a result, a test run will do you a lot of good.

  1. Price

Toothpastes don’t usually burn a hole in our pockets. But some are more expensive while the rest will be known as affordable. So choosing one from two of these categories will take you closer to the toothpaste that you require.

  1. Oral Protection

Tooth decay, sensitivity, bad breath and various other issues are signs that you need to choose the right toothpaste. There are toothpastes that are made to tackle these specific problems and by going through our list of the best toothpastes, you will be able to get a hold of them.


Finding the best toothpaste or any other product for that matter can always be made easy by examining the different factors that come along the way. With a list of the best toothpaste and a guide that highlights the most important factors associated with toothpastes, you can look towards choosing a product that you need. So go find yourself a toothpaste that you will love to add to your morning routine.

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Athul Ambadi

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