VoxPop, a brainchild of Siddharth Taparia, started its operations in July 2013 at Bangalore as a Disney’s licensing and merchandising business. It was to cater to the aspirations of the Indian consumer who wanted to own items such as a Captain America T shirt, Superman tee-shirt, or a Batman hat but had to be content with fake and the roadside pass-off items due to non availability of genuine stuff in this segment. Within a very short time, VoxPop managed to sign business agreements for merchandising products displaying Superman, Batman, Dexter, etc. Today it is the preferred destination when you want to buy full sleeve T shirts with international characters.
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