It is a lifestyle apparel, fashion wear and accessory e-store, started by Robemall Apparels Pvt Ltd, founded in 2010 by Satish Mani, Kavindra Mishra and Sartaj Mehta at Bangalore. It started as a menswear online label brand and later added women’s wear and accessories too. It sells all items like shoes, shirts, ladies tops and jeans. It also has designer in-house apparel.
Zovi has no retail presence and operates entirely on an online business model. Lately it has acquired its rival firm Inkfruit with a view to consolidate its grip on the domestic consumer sector. The western wear section of women is a greatly in-demand when it comes to online shopping and has some of the best fashion trends on display.