Myntra is going to officially start authorising and franchising the Mango offline stores in India very soon. Myntra is currently India’s leading fashion portal offering a wide range of fashion apparels including clothes, shoes, accessories and much more at affordable prices.
Recently, Myntra took the rights of the franchise to take over the Spanish led online and offline stores. This year the online E-commerce is planning to hire Samarth Lifestyle and G & B fashion as the sub- franchisees.
Samarth is a Jaipur- based company which is currently managing close to 100 outlets of United Colours of Benetton, Calvin Klein, Wrangler, Lee, Puma, US Polo and Tommy Hilfiger. In the regions of New Delhi and NCR (National Capital Region), Samarth has around 25 outlets of UCB.
Myntra is all geared up for this fantastic franchise and is likely to widen its presence in the offline and retail segments. The Mango stores will be launched in the top metro cities at prime and important locations.
Earlier Myntra owned fashion brand Roadster had its opening in the city of Bangalore. However, there was a good response from the customers with this strategic move by Myntra. The company was specifically happy with the kind of response Roadster got through the retail stores.
Myntra is still keen on launching Mango stores across the parts of Bangalore, New Delhi and Mumbai and it will let the franchise to run the Mango show in India for a longer period. The Mango brand has done considerably well on the Flipkart and Myntra’s selling platforms. Flipkart had acquired Myntra in the year 2014 and had signed an agreement with Mango to sell their products online. Due to the Mango products’ great sale, it increased the sales by 25%.
Myntra is also looking to manage the business of Retail closely after launching Mango stores. The mango stores will be operated and managed on a day-to-day basis and the company is eyeing to make a huge impact on the retail segment.